< Back to News Home HOT DOG BOY marks 3rd Anniversary at ROLEX 24 hours at Daytona

Posted (01/25/2010) -

The 2008 edition of the ROLEX 24 Hours at Daytona marked the debut for Sahlen's Official Mascot - HOT DOG BOY.   This year, HOT DOG BOY marks his 3rd Anniversary of visiting the ROLEX 24 Hours at Daytona.

 

As has been HOT DOG BOY's tradition, he will make a visit to the annual Driver Autograph Session.  And then he will make his way over to the Pre-Grid Festivities on Pit Road, standing proudly next to the Team Sahlen Mazda RX-8.  

 

Also returning for 2010 will be HOT DOG BOY's faithful sidekick Ketchup.  Last year, Ketchup developed a new super power of Walking, allowing her to "ketchup" with HOT DOG BOY a little bit better.  This year Ketchup has now evolved the ability talk, allowing her to chat with the race fans.

Perhaps by 2011, she will be able to develop the super human ability to  fly..

 

Just as he did in 2008 & 2009, HOT DOG BOY will travel with Team Sahlen at the ROLEX Grand American series events.  Beyond meeting with race fans each weekend, HOT DOG BOY will be spreading his good will tour message.

 

"Life goes by fast these days.  This is especially true at the ROLEX weekends, where the race cars go really fast.  People need to remember to relax, and enjoy themselves.  Go out, have a cook out with your family and friends, with a good Sahlen's Hot Dog, and enjoy a few laughs along the way."  - states HOT DOG BOY

When not traveling from race to race, HOT DOG BOY can be found protecting the citizens of Bunville in his Mazda RX-8 pursuit car. For those not familiar, Bunville is located just outside of Buffalo, New York - the home of Sahlen's.

 

To ward off his enemies, HOT DOG BOY shoots Stadium mustard from his fingers.  If he wishes to just stun them, yellow mustard is used.  When fighting his arch nemesis, SAUERKRAUT,  HOT DOG BOY resorts to using his special Spicy Hot Mustard to take down this evil force.

 

To stay in shape, HOT DOG BOY visits the Sahlen Sports Park (http://www.sahlensportspark.com\).  This complex offers multiple areas for HOT DOG BOY to prepare for his next great adventure. 

 

No one really knows the true identities of HOT DOG BOY and KETCHUP.  But like any true super hero, one thing is for sure, this dynamic duo fight for all that is good, without asking anything in return

 

So stay tuned for more exiting Adventures of HOT DOG BOY and his faithful sidekick Ketchup presented by Sahlen's. 

 

The 2010 Team Sahlen ROLEX & KONI Challenge Series Campaign will be supported by Mazdaspeed, HRPWorld.com, HAWK Performance, Cool Shirt, TheRaceSite.com, Grassroots Motorsports, Holliday Canopies, Alcon, CM Racing, Mothers, Genesis Technologies, Endurance Karting, Bell Helmets and SpeedSource Engineering.


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