The 2008 edition of the ROLEX 24 Hours at Daytona marked the debut for Sahlen's Official Mascot - HOT DOG BOY.   Everywhere fans looked, there was HOT DOG BOY.  Of course it wasn't hard to spot him, with his hot dog shaped costume, and flowing red cape, with the famous Sahlen logo on the back.  Even on the pregrid, HOT DOG BOY was standing proudly next to the Team Sahlen Corvette.

2009 marks the 2^nd season for HOT DOG BOY.  One big change over 2008, is that this year, HOT DOG BOY's faithful sidekick Ketchup will be able to "ketchup" with him a little bit better.  This is because instead of crawling, Ketchup has now developed a brand new super power - walking.  Her next goal is to work on her flying abilities.

Just as he did in 2008, HOT DOG BOY will travel with Team Sahlen at the ROLEX Grand American series events.  Beyond meeting with race fans each weekend, HOT DOG BOY will be spreading his good will tour message.

"Life goes by fast these days.  This is especially true at the ROLEX weekends, where the race cars go really fast.  People need to remember to relax, and enjoy themselves.  Go out, have a cook out with your family and friends, with a good Sahlen's Hot Dog, and enjoy a few laughs along the way."  - states HOT DOG BOY

When not traveling from race to race, HOT DOG BOY can be found protecting the citizens of Bunville in his Chevrolet Corvette pursuit car. For those not familiar, Bunville is located just outside of Buffalo, New York - the home of Sahlen's.