< Back to News Home Grand-Am, Sahlen's Meat Products Extend Partnership Through 2009

Posted (06/10/2007) - WATKINS GLEN, N.Y. (June 8, 2007) -- Officials from the Grand American Road Racing Association and Sahlen's announced today at Watkins Glen International that Sahlen's will continue to be the official hot dog of Grand-Am through the end of 2009, following the recent signing of a three-year renewal.

Specializing in smokehouse meats since 1869, Sahlen's has been involved with Grand-Am for several seasons in a multitude of sponsorship and other service opportunities. A corporate Grand-Am partner since 2004, Sahlen's is the event sponsor of this weekend's Sahlen's Six Hours of The Glen and campaigns and sponsors three cars in the Grand-Am Rolex Sports Car Series presented by Crown Royal Special Reserve GT division.

In addition, Sahlen's Paddock Club provides hospitality for members and series drivers, teams and officials through freshly prepared meals - featuring Sahlen's meat products - during most of the Rolex Sports Car Series race weekends.

"We are proud to continue our involvement with Grand-Am as an official partner," said Joe Sahlen, President of Sahlen's and a co-driver in the GT class. "We are known throughout the Northeast, but our involvement with Grand-Am allows us to grow our product nationwide. We look forward to strengthening our participation and partnership with Grand-Am for many years to come."

"We are delighted to retain Sahlen's as an official partner of Grand-Am," added Grand-Am President Roger Edmondson. "The Sahlen's Paddock Club at each track provides the Grand-Am community the chance to convene and spend time together during our busy race weekends. The Sahlen's name adds instant credibility, and we are happy that they are involved in so many aspects of Grand-Am."

The Grand American Road Racing Association, which operates and sanctions the Rolex Sports Car Series presented by Crown Royal Special Reserve and the KONI Challenge Series, is the premier road racing organization in North America. The 15-race 2007 Rolex Series schedule and the 12-race KONI Challenge Series calendar delivered professional sports car racing to key markets throughout North America in addition to being televised in the United States and Canada on SPEED and distributed globally through ESPN International. With title sponsorship support from Rolex Watch USA and presenting sponsorship from Crown Royal Special Reserve, the Rolex Series showcases emerging and legendary drivers from around the globe and thoroughbred racing machines from the industry's leading constructors and the world's top automobile manufacturers. Learn more about Grand American at www.grandamerican.com.
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